TikTok is Approaching Instagram as the Most Important News Medium for Young People
TikTok is on the rise as the most important news medium among young people. This is evident from the News Barometer 2023.
Despite doubts on the part of the government about the reliability of the platform, which the Chinese Bytedance owns, young people have little problem with it as a conduit for news.
Today, about 35 percent of young people get their news via TikTok, an increase of eight percent compared to 2022. Among the youngest news consumers (twelve to fifteen years old), even more than half (52 percent) get their news via TikTok.
Instagram remains the favourite news medium with 52 percent among 12 to 26-year-olds, although it loses six percent. Facebook loses support and drops from 41 percent to 33 percent. Almost all major social media seem to be giving up as a news source among young people, except TikTok.
