Instagram will allow influencers to offer paid subscriptions to their fans. Instagram boss Adam Mosseri announced this on Wednesday.
Makers “need a predictable income,” the Instagram CEO said in a video. And subscriptions are one of the best ways to have predictable revenues.
Initially, Instagram will roll out the paid subscription feature in the United States. Paying subscribers would then be able to see both exclusive stories and live.
The creators will also be able to identify them easily via a purple symbol next to their name.