Blockchain technology and cryptocurrencies currently enjoy the enviable status of the technology for the future. As a result of this publicity and the availability of funding for many blockchain projects, numerous entrepreneurs have joined the supposed moving train to float crypto startups. However, the big question is: how to get these ideas to the target audience and build investors from potential customers.
We have seen great crypto projects that failed to thrive despite having enormous potential and a huge target market. I believe that this is where a sound marketing strategy makes the difference; it is what differentiates successful projects from failed projects. Furthermore, it is essential to know that the cryptocurrency market is largely unregulated, so it is a constant battle to get your blockchain products out there and break into your target market. This is why having a sound marketing strategy is not a luxury but a necessity if you want to see your crypto startup blossom in the blockchain space.
In this post, we will beam the torchlight on some great strategies you can employ to reach your target audience and attract potential customers irrespective of your marketing budget.
Master social media platforms that drive crypto discussions
Despite your marketing budget, one important thing you need to understand is that the crypto industry is mainly dependent on social media platforms. It is the primary source of information such as news, new product launch, and communication around crypto and blockchain products. So, to mount an effective blockchain marketing strategy, you must get yourself and your crypto startup or blockchain product.
Some of the social media platforms to look out for include.
Twitter:
Most of the crypto chatter takes place on the bird app. Crypto-Twitter occupies a large section of the Twitter space. So, breaking into this vast audience is ample for any crypto startup. To achieve this, consistency is very much paramount. Update your Twitter feed on the news around the project. Keep your followers updated on the project’s progress, roadmap, and other essential aspects. You can also outsource to social media marketers depending on how deep your pocket is.
Another thing to look out for on Twitter is Influencer marketing and impression mining, but it still depends on your marketing budget.
YouTube
YouTube is another Information center in the crypto industry. So effective use of YouTube as a marketing channel will stand your project out. Like Twitter, this platform also requires consistency you grow your audience. And if you have a big budget, you can consider reaching out to YouTube influencers to market your crypto or blockchain startup.
Build a solid online community around your crypto or blockchain startup
Building online communities is also another potent blockchain marketing strategy. You can turn community members into investors with good online communities and great community managers. It also helps you manage information and complaints around the project. To build great communities, you have to master the following social media channels:
- Telegram
- Discord
A solid online presence should be part of your strategy.
First, you need a well-designed website where people can look you up. The website should contain all the valuable information a potential customer needs to make an investment decision. In other words, dox yourself up! Your unique selling proposition should be readily available. And also, people are pretty wary of projects with unknown founders. You can decide to display that information, especially if you have a reputable person as a member of your team.
Other options to consider include:
- Press releases in reputable crypto news outlets to make known your activities.
- A strong content marketing campaign. This involves assembling a team of content creators to generate content around your crypto or blockchain product. You can also decide to do this yourself; Medium is an essential channel for content marketing.
- Affiliate Marketing
- Display campaigns
- You should also include excellent reputation management in your strategy.
Do you need support in designing your blockchain marketing strategy? Then you are exactly right with us! At CryptoBrandy, we support you with a 360-degree marketing strategy so your crypto and blockchain company can take off. Of course, we can also help you implement your marketing measures. Contact us for a non-binding conversation, and we look forward to hearing from you!
