On the 11th of November, you are going to witness the only day throughout the year when you will find unbelievable deals on various products, including clothing, grooming, make-up, etc.
Before we move ahead to tell you some fantastic tips to take advantage of Singles Day, you should know its history. The Singles Day was initiated on the 11th of November 1993 for students of Nanjing University. Since then every year, it is considered as the only shopping day when you can get unbeatable deals. This trend is highly favoured in China where Alibaba is most famous in all!
When it comes to Singles day UK, this has become a new trend for the online sellers that entertain a wide range of products to the users. Another reason for the increasing popularity of Singles Day in the UK is the hunger for Chinese products The UK people are more attracted towards the Chinese products that are used as a powerful medium for the online brands like Alibaba to entertain their needs and sell a considerable amount of products with lowest possible price.
What are the opportunities for UK sellers?
The 11th of November is also called a non-valentine day that allows the singles to buy enormous products from online stores. In the year 2016, more than 40K merchants participated in the super sale and made a total amount of $17.8bn within 24 hours of the purchase. After this day, even the UK has witnessed a huge demand for luxurious items that have increased the popularity of this day.
So, how the advertisers can take benefit by taking part in this sale?
Reach New Customers:
The most significant opportunity that every merchant will observe is the new customers adding more audience to your list. Reaching a new audience gives a wide range of opportunities to the sellers to introduce new products with increased selling. With this, even new brands are being added to make the market and increase sales.
Shipping in the Same Country:
Participating in this sale will provide you with the option to ship within the UK, without shipping products from China. This is a good option where the companies/merchants can even offer free shipping, which is an addon along with the lowest priced products. It is an outstanding option that not only increases the sales of UK merchants, along with increasing the country’s economy.
So, how can you take advantage of Singles Day as an Advertiser?
Do Pre-Planning:
Once you decide to participate in this sale day, you need to prepare yourself in advance along with the proposed plans, promotions, etc. and populate them via various digital means.
Plan an Amazing Discount:
The discount is the root of this particular day, so make sure you deliver a fantastic discount that customers can’t deny to take.
Plan the Right Timing: Different time zones will observe the Singles day at different time, making it tough for you to showcase all your products to the global audience. So, you should decide the time when maximum customers can see your products along with your offers.
