Instagram will launch a TikTok clone in 50 countries in August. The service, called Reels, has already been tested in India, Brazil, France and Germany.
Reels is a video function within the social network that is made for short, creative videos.
It’s built to compete with the hugely popular TikTok platform, which allows you to post 15-second videos.
The competitor for TikTok is coming at an exciting time, now that the app is banned in the US. Namely, the platform is owned by Bytedance, a Chinese company, and it would carelessly handle the privacy of its often young audience.
TikTok, along with other Chinese apps, was also banned in India, where the Reels feature conveniently went through a testing phase.
The feature is predictable to roll out in 50 countries in August, including the US, Mexico and Japan. Whether the app will also come to our country immediately is unclear.
Instagram, which is owned by Facebook, tends to take over popular features from competitors and integrate them into its own platform.
Until now it mainly made cloning functions of Snapchat, for example with its own version of Stories and moving filters.
