Coca-Cola announced Friday that it would cut all commercials on all social media for at least 30 days to make a statement against racism on these types of platforms.
“There is no place for racism in the world, and there is no place for racism on social media,” said James Quincey, CEO of the global soft drink giant, in a very brief statement.
Become an Essent customer now and enjoy our nightly rate throughout the day. This way, you have more time for the things that really matter. read more
He demanded that social media, which is also boycotted by other brands to compel them to do more against hate messages, show more “transparency and accountability”.
Coca Cola will use this break to “take stock of (his) ad strategy and see if revisions are needed,” said Quincey.
Coco-Cola is one of the most famous brands in the world and spends enormous amounts of money on advertisements every year.