Snapchat will soon be introducing a TikTok-like functionality called Spotlight. Users can upload short videos there.
What is extraordinary is that the company distributes a million dollars every day among the makers of the most popular videos.
Users can send their regular video snaps to Spotlight. The images shown in the Spotlight are moderated, according to the company.
Also, no public comments can be left. Only vertical videos with sound and a length of up to one minute can appear in Spotlight.
The Spotlight will initially only be available in the United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Norway, Sweden, Denmark, Germany, and France. More countries should follow.
Previously, Instagram also came up with a TikTok clone called Reels. Instagram already copied Snapchat’s Stories functionality four years ago, where photos and videos disappear after 24 hours.
Twitter, in turn, took a similar step last week by introducing Fleets, with messages also disappearing after 24 hours.
