Intel is Cleaning Up Its Brand Names

Chipmaker Intel is moving away from its Pentium and Celeron designations. The CPUs will be renamed to Intel Processor from 2023.

 

Intel is shuffling the cards in its brand names. The Pentium name, which was particularly popular in the 1990s, is disappearing. Celeron processors are also getting a new name.

Both will go through life as Intel processors from 2023. The chips for professionals and gamers, namely Core, Evo and vPro, will continue to exist under those names.

In recent years, the Pentium and Celeron CPUs were mainly reserved for cheaper applications such as school materials and midrange laptops.

According to Josh Newman, vice president at Intel, the aim is to simplify the company’s catalogue so that users can focus on choosing the right processor for their needs.

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