Apple Halves Production iPhone X due to Disappointing Sales

Apple Halves Production iPhone X due to Disappointing Sales. Apple will produce 50 percent fewer copies of the iPhone X in the first quarter of this year than previously planned.


The American tech giant would have told its suppliers, says Nikkei, a Japanese business newspaper based on unknown sources within the production chain.

Suppliers initially counted on forty million copies, but this number has reportedly been adjusted to 20 million.

As a likely reason, the disappointing sales of the iPhone X is mentioned. Apple would have sold fewer copies than expected in the period after the launch of the new model in November, causing the stock to build up. The iPhone X appeared in early November, about a month and a half after the iPhone 8 and 8 Plus.

Apple would also have a total of 30 million copies of the iPhone 7 and 8 in the current quarter.

According to Nikkei, the company is also considering downgrading the production of new iPhone models with an OLED screen and having more iPhones produced with an LCD display.

Earlier rumors reported that Apple wants to announce three new models in September of this year, two with an OLED screen and one with an LCD display.

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